In 2025, China welcomed over 35 million inbound foreign visitors, up 30% year on year.  The World Travel & Tourism Council (WTTC) projects inbound travel spending in China will surge 22.5% in 2026, putting China on track to becoming one of the world’s leading travel economies.For international buyers, China represents a hotel market of over 20.52 million rooms — yet chain penetration sits at only 41.8%, making supply highly fragmented. Due to barriers across supply structure, technical integration, and local operations, most global buyers face a core dilemma: China's hotel supply is vast — but visible, bookable, fulfillable inventory through international channels remains limited. Securing quality room blocks at competitive net rates, consistently, is a real and ongoing challenge. Hotel sourcing efficiency directly shapes the competitiveness of China inbound travel products. Backed by 19 years of local market expertise, HeyTrip — a leading B2B hotel platform in China — is built to bridge this gap, enabling global travel agencies, TMCs,  tour operators, and hotel bedbanks to access China hotel inventory efficiently, transparently, and cost-effectively. 1: National Bureau of Statistics (NBS), 2026.01.082: 2026 China Hotel Industry Development Report (China Hotel Association, 2026)  1. China Inbound Travel in 2026: A Trillion-Yuan Strategic Window Is Opening Visa-free expansion and rising flight capacity are fueling a surge in China inbound travel, boosting hotel demand and driving the rise of emerging destinations. According to China’s National Immigration Administration, as of February 2026, nearly 80 countries enjoy visa-free access to China, with stays up to 30 days, while transit visa-free stays at designated ports can last up to 10 days. Beyond policy support, the #ChinaTravel trend on social media is further diversifying and decentralizing destination choices, spreading demand from gateway cities like Beijing, Shanghai, and Guangzhou to emerging hotspots such as Zhangjiajie, Chongqing, Guilin, and Dali — recording 30% to 100% YoY growth in international arrivals. For travel agencies and TMCs, these trends unlock richer options for China itineraries and product portfolios — turning diversity into a competitive edge. “Our mission has never changed — to help the world better connect with China.” said BM Huang, Founder and CEO of HeyTrip. “As inbound travel enters a new growth cycle, our partners have made it clear that reliable access to deeper local hotel supply is decisive for seizing this opportunity.”  2. Five Core Pain Points in China Hotel Sourcing for International BuyersPain Point 1: Limited Coverage of Non-chain and Lower-Tier Hotels Compared to Western markets where hotel chain penetration exceeds 60%, China's hotel chain penetration stands at only 41.80% — supply is large, but highly fragmented. Economy hotels, making up 54% of total supply, have only 31% chain penetration, with inconsistent standards in quality and connectivity. In county-level markets, the figure falls below 20%, making lower-tier markets both a value opportunity and a sourcing blind spot. Beyond fragmentation, while GDS-led distribution of Western markets is well established, China's hotel industry has evolved through a highly digital ecosystem led by domestic OTAs and local platforms. As a result, many quality local hotels are still not fully visible to international travel buyers, leaving a gap for agencies building China inbound products. Pain Point 2: Unstable Price Competitiveness and Compressed Margins Price is one of the most sensitive issues. Property rates can fluctuate across official websites, OTAs, and corporate agreements, occasionally putting international buyers at a disadvantage within that spread. Agencies relying on global channels often find available inventory that isn't competitively priced. Multi-tier supply chains introduce high commissions, multiple markups and hidden costs — all of which reduce product margins. Compounded by seasonal and event-driven demand fluctuations, the lack of stable local B2B wholesale pricing undermines both quoting efficiency and margin control. Pain Point 3: High Operational Complexity Around Policies, Settlement, and After-Sales  China hotel operations involve significant local complexity. Foreign guest check-in and registration, cancellation policies and invoicing requirements vary by city and property. Cross-border procurement also involves currency management, payment, reconciliation and taxes tax-related requirements. After-sales support adds another layer. Late arrivals, date changes, cancellations, room upgrades, peak-season allotment, and on-site complaints all require a locally embedded team for real-time resolution. Without in-house China-based operational support, handling exceptions is slow and end-client experience may suffer. China hotel sourcing is therefore not just about placing an order. It requires end-to-end operational capability before, during, and after the booking. Pain Point 4: Limited Supply Chain Transparency and Fulfillment Uncertainty In multi-tier distribution, international agencies often struggle to verify actual inventory , rate sources, booking status, and accountability boundaries. The longer the supply chain, the greater the information gap. When one link fails, the final traveler may be the one affected. Typical issues include incomplete hotel information, mismatches between images and actual product, inconsistent cancellation policies, long confirmation chains and unclear responsibility when problems occur. These risks are often more visible in lower-tier cities, where one booking issue can quickly become a loss of customer trust. A reliable China hotel supply partner therefore needs more than inventory. It also requires standardized content management, supplier screening, order tracking, and fulfillment support. Pain Point 5: Technical Integration and International Distribution Barriers For TMCs, global hotel bedbanks, wholesalers, and large travel distributors, technical connectivity is another major challenge. As mentioned earlier, GDS coverage in China remains limited. Self-developed China hotel API connections still face complex technical tasks: cleaning massive hotel data, multi-source data mapping, and delivering unified output across systems. Traditional overseas buyers typically manage these tasks manually—a process that is both inefficient and error-prone. One-stop procurement solutions go beyond APIs to offer broader connectivity and greater technological flexibility. In short, sourcing hotels in China is not just about finding hotels. It requires combined capability across inventory, pricing, operations, supply chain management, and technology.  3. Why Travel Agencies and TMCs Choose HeyTrip as Their China Hotel Supply Partner As one of China’s leading hotel bedbanks, HeyTrip helps overseas travel businesses source China hotel inventory at B2B scale by integrating direct contracting, technology connectivity, and on-the-ground service.  1) Broader Inventory: Deep Local Supply Covering Diverse Hotel Segments HeyTrip addresses the coverage gap with 19 years of China supply chain development. The platform now provides access to 1M hotels globally and 300,000 properties across Greater China, with annual room nights exceeding 20 million and operations across 80 countries and regions. Inventory is sourced through direct contracting, Channel Manager connections, and third-party platform integration. Coverage spans international chain hotels, regional groups, and distinctive independent properties across high-traffic cities and regional hubs. Across market segments, the platform supports leisure travel, corporate travel, group tours, MICE, CBD business hotels, meeting venues, and boutique resort properties. 2) Better Rates: B2B Pricing That Protects Partner Margins HeyTrip has established direct relationships with over 78,000 hotels, providing B2B partners with dedicated wholesale rates. A built-in intelligent rate algorithm aggregates and surfaces competitive dynamic rates in real time. The net-rate model also gives partners greater pricing flexibility. Travel agencies, TMCs, and distributors can build end-client pricing strategies based on different markets, customer segments, and business models. 3) Stronger Service: Localized Support Makes Cross-Border Hotel Procurement Easier HeyTrip provides dedicated account managers, cross-time-zone and multilingual customer service to resolve local operational and communication challenges. The platform also clearly displays each hotel’s ability to accommodate foreign guests, helping buyers select hotels with greater confidence and efficiency. For payment and settlement, HeyTrip supports multiple payment methods, flexible credit arrangements, and settlement support, helping international B2B buyers reduce operational and financial friction. 4) More Reliable: Standardized Supply Chain and Order Management HeyTrip reduces fulfillment risk through standardized hotel content, supply chain management, and order workflows. Clear hotel information, room policies, rate rules, cancellation terms, and order status help travel agencies package products more accurately, serve travelers with greater confidence, and manage after-sales issues more effectively. 5) Stronger Connectivity: B2B Booking Platform and API Integration HeyTrip provides flexible access to China and global hotel inventory through both API integration and the HeyTrip B2B Booking Platform. API Integration — for high-volume distributors at scaleDesigned for wholesalers, OTAs, and tech-enabled platforms with their own systems l Real-time rate, availability, hotel content sync and instant booking confirmationl Standardized interfaces, modular architecture and dedicated technical teaml Millisecond-level API response for high-concurrency performance HeyTrip B2B Booking Platform — for SMEs and Travel AgentsOverseas travel agencies and smaller agents can use www.heytripgo.com for one-stop hotel search, rate comparison, booking, and order management. l Free registration and booking from one rooml Automated booking workflows — no additional system deployment requiredl Dedicated 1-on-1 account manager and 24/7 multilingual customer support  4. Start Sourcing China Hotels at B2B Scale with HeyTrip For international travel agencies, DMCs, TMCs, and global bedbanks, reliable China hotel inventory is essential to serving China inbound demand. HeyTrip turns fragmented local hotel supply into bookable B2B products through direct supply integration, standardized hotel content, wholesale rates, online booking tools, and API connectivity. With extensive China hotel inventory, competitive B2B pricing, flexible technology access, and local operations support, HeyTrip helps global travel partners source, book, and manage China hotels more efficiently at scale. Get started:Register for free and access B2B wholesale hotel rates: www.heytripgo.com/login Enquire about API integration: cooperation@heytripgo.com Learn more about HeyTrip: www.heytripgo.com/home  Follow us on social media:LinkedIn: https://cn.linkedin.com/company/heytrip-international-limited Facebook: https://www.facebook.com/heytripgo.com2007 Instagram: https://www.instagram.com/heytrip_officialpage/   Frequently Asked Questions 1. What types of clients does HeyTrip serve? HeyTrip is a B2B sourcing platform — distinct from retail OTAs like Booking.com, Agoda, or Ctrip. Our partners are professional travel buyers: travel agencies, inbound DMCs, tour operators, and TMCs. We provide one-stop access to hotel, flight, and car rental resources for procurement and distribution. 2. How is HeyTrip different from other hotel sourcing channels? HeyTrip is a global bedbank with strong China hotel inventory, built to complement—not replace—existing sourcing channels such as global bedbanks, OTA platforms, direct hotel contracts, and local DMCs. By combining direct hotel supply, B2B wholesale rates, flexible API connectivity, and dedicated cross-border support, HeyTrip offers a better solution for scalable China hotel sourcing. 3. Can overseas travel businesses use HeyTrip? Yes. HeyTrip has built global travel technology infrastructure to support international business, including cross-border bookings, multi-currency settlement, hotel rate management, data security, and 24/7 multilingual service. 4. Besides China, which regions does HeyTrip’s hotel inventory cover? HeyTrip provides access to 1M hotels across 80 countries and regions. Our hotel inventory includes: 30% Greater China25% Europe20% Asia Pacific, excluding Greater China15% North America5% Middle East5% Other regions This allows partners to source accommodation for both China inbound travel and global outbound travel through one platform. 5. How can I partner with HeyTrip? Whether you are a hotel supplier, travel distributor, or technology partner, contact us at cooperation@heytripgo.com or via social media. Share your business type, target markets, hotel sourcing needs, and whether you need a B2B platform account or API integration — and we will match you with the right partnership model.

 In the first half of 2026, HeyTrip actively participated in multiple major industry exhibitions across key cities in China, including COME and UTE events. Through on-site engagement with travel agencies, DMCs, TMCs, and other travel industry partners, we continuously gathered first-hand market insights while enabling more partners to gain a deeper understanding of HeyTrip’s B2B hotel booking platform, including its resource strength and service value. Backed by coverage of over 1 million hotels worldwide, HeyTrip continues to build a stable, bookable, and deliverable global accommodation supply chain. At the same time, across four major regions—North China, East China, West China, and South China—our localized BD teams maintain frequent communication with clients, turning regional demand differences into more targeted product and inventory capabilities, further improving overall service efficiency and supply stability. On the product and service side, HeyTrip launched its B2B booking mini-program this year, enabling industry partners to search, compare, book, and manage hotel orders via mobile devices. This makes B2B hotel booking more seamless and efficient across multiple touchpoints and usage scenarios. Looking ahead, HeyTrip will continue to strengthen its presence through multi-city exhibitions, industry exchanges, and continuous product enhancement—connecting more channels and resources while supporting every serious industry partner in building their business. Our goal is to make B2B hotel booking more efficient, more reliable, and more sustainable.

From May 26 to 28, 2026, ITB China was held in Shanghai, bringing together global tourism boards, hotel groups, DMCs, wholesalers, TMCs, OTAs, and travel technology companies to explore new trends in the Chinese travel market. As a tech platform deeply engaged in global hotel distribution and B2B travel resources, HeyTrip was invited to showcase its solutions at the event, exchanging insights with domestic and international partners on enhancing hotel booking efficiency, expanding B2B channels, and meeting corporate travel needs, providing more efficient and stable solutions for industry collaboration.  In recent years, global business travel has entered a new stage that emphasizes efficiency, cost control, and service reliability. Through its corporate travel products and service system, HeyTrip continuously connects hotel resources with the needs of TMCs, travel agencies, and corporate clients, helping hotel partners reach diversified B2B customer segments, including business travel, MICE, and long-stay guests, more effectively. From resource procurement, product matching, and system integration to order fulfillment and after-sales support, HeyTrip leverages its experienced operations team and technical connectivity to provide partners with standardized and sustainable service support. For hotel clients, this means not only gaining more business travel booking opportunities but also achieving more stable coordination in pricing, inventory distribution, and customer service. At the same time, with international flight routes recovering, increased business exchanges, and rising overseas interest in China as a destination, inbound travel is entering a new development window. For overseas travel agencies, DMCs, and corporate clients, the core challenge in inbound China travel is not merely “having access to resources” but being able to quickly find hotels with broad coverage, fast response, stable service, and localized support. With a hotel network covering major cities across China, HeyTrip provides overseas partners with more convenient hotel booking support for various scenarios including business trips, group tours, and events. Meanwhile, 24/7 multilingual customer service ensures smooth cross-border order communication, prompt handling of unexpected issues, and seamless local service coordination, giving overseas clients a safer and more efficient experience when booking hotels in China. Notably, during the exhibition, HeyTrip officially launched its global hotel B2B booking mini-program, offering industry clients access to worldwide hotel booking services. During the event, the platform successfully completed its first actual booking. The process was smooth, the functionality stable, and clients could search, book, and confirm via mobile phone—making hotel booking more efficient and intuitive. HeyTrip continues to drive B2B collaboration efficiency in travel through technology, resources, and service capabilities. During ITB China 2026, we look forward to deepening exchanges with more global partners and jointly seizing new growth opportunities in China’s travel market and the global tourism recovery.

What is the New Landscape for Global Corporate Travel and TMC Sourcing in 2026 Global corporate travel spending reached approximately USD 1.57 trillion in 2025, and is projected to hit USD 1.69 trillion by 2026. (Source: GBTA BTI™ Outlook). China maintains its position as a top-tier corporate travel market. With annual spending at approximately USD 373.1 billion in 2025, China accounts for nearly a quarter.This growth reflects not only the rebound from pandemic-era disruptions but also the steady expansion of international business activities, MICE events(Meetings, Incentives, Conferences, and Exhibitions), and cross-border corporate collaborations.For TMCs, this represents both a massive opportunity and a growing hotel sourcing challenge. As the market expands, the industry is being reshaped by digitalization, diversified traveler demands, and a focus on cost efficiency. TMCs can leverage these trends to capture market share and build long-term competitive advantages.  What’s the Top Hotel Sourcing Challenges Holding TMCs Back For many TMCs, the path to growth is hindered by sourcing complexities as demand grows. l Lack of In-house Contracting & Cost Advantage: Building dedicated sourcing teams is costly and often non-viable; accessing competitive net rates remains particularly challenging in APAC and China’s lower-tier markets.l Inconsistent Content & Contractual Standards: Discrepancies in room types, descriptions, and images across supply sources—coupled with varying contract terms—lead to higher booking errors and post-sales overhead.l Fragmented Integration & Operational Complexity: Highly dispersed inventory and technical barriers prevent TMCs from achieving efficient, real-time resource synchronization and fulfillment.This inefficiency has led both sides to seek external partners capable of delivering best B2B hotel content for TMC platforms and simplifying the process. How HeyTrip Empowers TMCs as An Intelligent Connector Founded in 2007 and headquartered in China, HeyTrip is a premier B2B technology company specializing in global hotel supply chain solutions.Acting as a strategic "connector" between hotels and TMCs, we leverage three core capabilities to provide essential "last-mile" connectivity for the corporate travel market: 1. One of Asia's Largest Hotel Bedbanks — Including Deep China Coverage• Global Reach: Over 1 million hotels across 80 countries and regions.• APAC Expertise: A solid regional foundation built on 19 years of direct local sourcing and supply chain collaboration.• China Specialization: 300,000 hotels in China including comprehensive lower-tier city coverage — a critical gap for multinational corporate travel programs 2. Advanced Tech Integration and Premium B2B Hotel Content • High-Performance Connectivity: API/XML Integration for real-time inventory and pricing sync across all connected channels• Operational Efficiency: Seamlessly embed booking workflows into existing TMC platforms to automate processes and minimize manual errors.• Standardized Metadata: Unified property names, room types, and images to eliminate information discrepancies across multiple sources. 3. Dedicated Sourcing and Global Service Support• 600 professionals across sourcing, customer service, operations, technology, and channel management, etc.• A sourcing team of 200 professionals ensures coverage across international chains and independent hotels, delivering direct contracts with competitive rates• 24/7 multilingual customer service with rapid case resolution, high confirmation rates and low cancellation ratesAs HeyTrip’s Founder and CEO Huang Bormar puts it: “What We aim to do is help hotels and TMCs find their course in the trillion-level corporate travel blue ocean and move forward efficiently.” 2026 Outlook: Why TMC Hotel Procurement Is Changing Asia-Pacific business travel spend is forecast to reach USD 700 billion in 2026, with China maintaining its global leadership. Three structural trends are reshaping TMC hotel sourcing:• Digital centralization: companies are adopting centralized procurement platforms to reduce travel costs by over 20%, increasing demand for single-source hotel distribution solutions• The rise of bleisure: blended business-leisure travel is reshaping hotel procurement criteria — TMCs need broader inventory to satisfy both corporate policy and traveler preference• Integration pressure: corporate clients expect hotels, flights, and ground transport in a single booking environment — making API-connected hotel distribution essentialIn an evolving travel B2B ecosystem, where data-driven decisions and cost-efficiency are paramount, HeyTrip is positioned at the center of this shift —with the supply depth, API capability, and APAC market expertise that TMCs need to serve corporate clients at scale in 2026 and beyond. Ready to Upgrade Your TMC Hotel Sourcing? Whether you're a TMC looking to expand hotel inventory, reduce integration time, or access better net rates in APAC — HeyTrip offers a proven B2B hotel distribution solution built for the corporate travel market.•  Register as a certified distributor: www.heytripgo.com•  Explore all partnership opportunities at cooperation@heytripgo.com  

 Global travel distribution is shifting — from fragmented systems to unified  infrastructure. Today, growth in B2B hotel distribution is no longer limited by demand — but by how efficiently systems connect, operate, and scale.   For many travel agencies, hotel wholesalers, and bedbanks, growth often comes with hidden challenges:·  A lot manual workflows across booking, changes, and reconciliation·  Multiple suppliers and channels managed across disconnected systems·  Inconsistent hotel content and pricing·  Higher operating costs as markets expand As demand grows, operational friction becomes the real constraint. HeyTrip addresses these challenges with a scalable B2B hotel distribution platform — built on hotel booking API connectivity to simplify operations, improve efficiency, and support global growth.    1. Core Architecture: API-Driven Connectivity, Smarter Distribution Through API/XML integration, HeyTrip connects with over one million hotels, airlines, and car rental systems. By combining multi-source aggregation with smart distribution, fragmented supply is transformed into structured, searchable, and bookable inventory — improving performance across search, comparison, and booking for B2B partners. For partners, this means: •  Access real-time hotel rates and inventory at scale•  Synchronize orders with fewer manual steps•  Improved matching efficiency and distribution performance across channels   2. Digital Supply Chain: Faster API Connectivity, Lower Technical BarriersFor travel agencies and B2B distributors, growth is not only about accessing more hotel inventory, but about managing them efficiently and reliably.HeyTrip offers flexible access to global hotel inventory, supporting API integration for large partners with existing systems, as well as a SaaS-based B2B hotel distribution platform for small and mid-sized travel businesses.For partners, this means:•  Integrate faster with lower technical barriers•  Manage core booking operations in one place  •  Automated order management and reconciliation •  Built-in tools to enhance visibility and conversion  3. Big Data Infrastructure: Accuracy and Speed at Scale In B2B travel distribution, data quality drives transaction reliability. HeyTrip applies data cleaning, mapping, and standardization to transform complex supplier inputs into structured, usable hotel content — while maintaining real-time sync across inventory, pricing, and orders.For partners, this means:•  Stable performance under billions of daily search requests•  Large-scale, standardized data powered by millisecond-level API responses•  Higher booking accuracy with reduced errors caused by inconsistent data  4. Scalability by Design: Growth Without Added Complexity HeyTrip’s tech architecture is built for scale from the ground up. With modular design and standardized APIs, the platform supports seamless global hotel distribution across multi-market and multi-channel expansion.For partners, this means:•  Integration time reduced by up to 70% vs. traditional models•  Business growth without proportional increases in manpower or tech overhead    5. Global Infrastructure: Stability Across MarketsOperating globally requires more than connectivity — it requires reliability.HeyTrip’s infrastructure ensures stable performance across regions while meeting data security, rate parity management, and financial compliance requirements.For partners, this means:•  99.9% system availability with optimized edge nodes •  Secure cross-border transactions and multi-currency settlement •  24/7 operational and customer support A Simpler Foundation for GrowthSustainable growth is built on stable, scalable infrastructure.HeyTrip is not just connecting supply — it is redefining distribution efficiency, providing a technology foundation that absorbs complexity and enables partners to scale with simplicity.Start building a more efficient B2B hotel distribution model for your travel agency or wholesale business with HeyTrip today. Register now: https://www.heytripgo.comContact: cooperation@heytripgo.com

On April 21, 2026, the HeyTrip Hong Kong Brand Promotion Event, under the theme “Hey Hotels, Trip Together,” was successfully held.Bormar Huang, Founder and CEO of HeyTrip, Claire Li, CMO and Head of B2B Channel, and Monica Wang, Head of Hong Kong, Macau and Taiwan Products, attended the event alongside the team.  Hotel partners from Hong Kong and Macau gathered for in-depth, face-to-face discussions with the HeyTrip team, exchanging insights on evolving market dynamics, collaboration directions, and future opportunities. Following the Singapore stop, the Hong Kong event further strengthened connections between HeyTrip and hotel partners across the Asia-Pacific region. While each market moves at its own pace, one shared priority remains clear: how to build more efficient, stable, and long-term partnerships in an increasingly dynamic environment. As a key gateway connecting Asia and the world, Hong Kong continues to play a vital role in global travel and business flows. For HeyTrip, Hong Kong is not only a strategic regional market, but also a foundation for building stronger trust and deeper collaboration with local hotel partners. HeyTrip remains committed to strengthening the connection and synergy between hotels and global B2B distribution channels. By continuously enhancing platform capabilities and service standards, HeyTrip aims to create smoother collaboration pathways and more resilient partnerships. For hotel partners, the real value lies not only in accessing more opportunities, but in connecting with markets that are more relevant, diversified, and sustainable. We extend our sincere thanks to all hotel partners and industry professionals who joined us. Your trust and support mean a great deal to us. Looking ahead, HeyTrip will continue to work closely with partners worldwide, exploring new opportunities and shaping future growth together in an evolving global market.

On April 8, 2026, the HeyTrip Singapore Brand Promotion Event was successfully held under the theme “Hey Hotels, Trip Together.”HeyTrip Founder & CEO Bormar Huang, CMO & Head of B2B Channel Expansion Claire Li, and Singapore Product Lead Wang Ying, together with the team, engaged with nearly 150 hotel representatives through in-depth discussions and sharing sessions. The event focused on how technology continues to enhance connection efficiency between Singapore hotels and global B2B distribution channels.  With 19 years of dedicated focus on hotel distribution, HeyTrip remains committed to a technology-driven approach. Through continuous investment in system capabilities, the platform enables more efficient and scalable connectivity between hotels and global partners. Today, HeyTrip serves over 20,000 distribution partners worldwide, covering more than 80 countries. By integrating platform capabilities with a diversified channel network, HeyTrip empowers Singapore hotels to reach high-value demand from China and across global markets with greater precision. As China remains the largest source market for Singapore, HeyTrip will continue to deepen collaboration with local hotel partners. Leveraging global distribution channels and China-focused marketing capabilities, the platform helps hotels access more stable, long-term B2B demand and unlock more predictable growth. Looking ahead, HeyTrip looks forward to partnering with more hotels to navigate an evolving market landscape, capture new opportunities, and build long-term, value-driven collaborations.

On March 18, 2026, HeyTrip successfully hosted the “Connecting Thailand, Unlocking Growth – HeyTrip 2026 Thailand Hotel Exclusive B2B Roadshow” in Guangzhou, China.  As a key initiative in HeyTrip’s continued commitment to the Thailand market, this Guangzhou roadshow not only builds on the strong foundation of previous collaborations, but also brings Thai hotel partners closer to the front line of the Chinese market—enabling them to better understand evolving buyer demand and capture new growth opportunities in 2026. 01Building Efficient ConnectionsAccelerating Partnerships At the opening of the event, Ms. Su Xingjie, Director of the Tourism Authority of Thailand (Guangzhou Office), highlighted the continued rise in Chinese outbound travel to Thailand and highly recognized HeyTrip’s distribution strength and marketing capabilities in China. Over the past year, both parties have collaborated on multiple initiatives promoting Thai hotel products, achieving positive results. Looking ahead, the Tourism Authority of Thailand will continue working closely with HeyTrip and industry partners to further expand Thailand’s presence in the Chinese market. During the event, hotel representatives from Bangkok, Phuket, and other key destinations across Thailand presented their properties, showcasing location advantages, product features, target segments, and collaboration highlights. The offerings covered a wide range of segments, including urban business hotels, leisure resorts, airport hotels, family-friendly stays, and multi-destination hotel groups—providing Chinese travel agencies with broader product choices and partnership opportunities. Travel agencies from Guangdong and Thai hotel representatives engaged in face-to-face meetings and one-on-one business discussions. These direct interactions enabled hotels to better understand Chinese buyers’ procurement logic, product preferences, and partnership expectations, while helping agencies efficiently identify suitable hotel resources. For both sides, this was not just a networking opportunity, but a valuable step toward building deeper, long-term collaboration. 02Leveraging Platform StrengthConnecting to a Wider Global B2B Network The event also invited Thai hotel partners to visit HeyTrip’s headquarters, offering a closer look at the platform’s capabilities, professional team, and market strategies. As a global travel technology platform specializing in B2B hotel distribution, HeyTrip has integrated over 1 million hotel resources worldwide and built a global B2B distribution network through its technology infrastructure. The platform connects with more than 20,000 B2B buyers across over 80 countries and regions, serving a diverse range of partners including travel agencies, TMCs, DMCs, and resource aggregators. For hotel partners, connecting with HeyTrip means more than accessing a platform—it means gaining access to stable and diversified demand from multiple global market segments. 03Deepening the Thailand MarketBuilding a Stronger China–Thailand Partnership Bridge As new opportunities continue to emerge in the China–Thailand travel market in 2026, HeyTrip aims to bring Thai hotels closer to real market demand through localized roadshow initiatives—helping them better understand Chinese travelers, connect with key distribution channels, and strengthen their presence in the China market. Moving forward, HeyTrip will continue to leverage its resource integration capabilities and market expertise, working hand in hand with Thai hotel partners and Chinese buyers to capture the market rebound and achieve more stable and sustainable long-term growth.

From March 3 to 5, 2026, ITB Berlin 2026 is being held at the Messe Berlin Exhibition Center in Germany. Marking the 60th anniversary of the world’s leading travel trade show, this year’s event serves not only as a platform for industry exchange, but also as an important moment to reflect on the development of global tourism and explore future trends.  At this milestone edition, HeyTrip once again appeared in Hall 9, the Travel Technology hub, engaging in intensive discussions with partners from Europe, Asia-Pacific, the Middle East, and the Americas. Compared with previous years, conversations at the show have become more focused on efficiency, structural optimization, and long-term collaboration. Technology capability, inventory stability, and the depth of direct connectivity have emerged as key themes throughout the event. Over the past few years, the global tourism industry has undergone cycles of fluctuation and structural transformation. Digital capabilities, real-time inventory availability, and system connectivity efficiency are increasingly becoming fundamental requirements for cross-market cooperation. The industry is now rethinking how to build a more stable and resilient global distribution network. One notable shift observed at this year’s event is the growing attention companies are paying to foundational capabilities — including data transparency, pricing management mechanisms, and operational reliability. Growth is no longer defined solely by the speed of expansion, but by the health of the business structure and the ability to collaborate sustainably over the long term. This shift has also made the Travel Technology segment one of the most actively discussed areas at ITB Berlin this year. Against this backdrop, HeyTrip shared with partners its continued investment in global direct sourcing, API connectivity, and cross-regional distribution collaboration. By strengthening its supply chain structure and technological infrastructure, the platform continues to enhance inventory control and operational stability, providing partners with more reliable product support. Notably, at the official ITB Berlin 60th Anniversary Opening Dinner, HeyTrip Founder and CEO Bormar Huang and CMO Claire Li were invited to attend alongside representatives from global travel groups, technology platforms, and industry organizations. Together, they reflected on sixty years of evolution in the global tourism industry and exchanged insights on future industry trends. As one of the invited companies, HeyTrip’s long-term international expansion and technological capabilities drew increasing attention and recognition from global industry peers. In addition, HeyTrip was invited to participate in the official networking event ITB China Night 2026. The event brought together approximately 300 representatives from global tourism organizations, destination agencies, and travel companies, serving as one of the key platforms during ITB Berlin for connecting with the Chinese market. During the event, HeyTrip representatives engaged in in-depth discussions with tourism partners from around the world, further expanding international collaboration networks and exploring new cross-border opportunities related to the Chinese market. 

On February 2, 2026, HeyTrip’s 2026 Annual Gala themed “19° Play Power · Standing Fearlessly” officially kicked off at The Ritz-Carlton, Guangzhou. That night, lights gathered and smiles reunited. HeyTrippers from around the world came together once again, turning a year of perseverance, dedication, and growth into the most genuine heartbeat of the moment. “19° Play Power · Standing Fearlessly” is not just a slogan—it’s a mindset. In a fast-changing industry, we choose to maintain 19 degrees of clarity and passion: staying rational without impulsiveness, persistent without hesitation; moving forward with calm judgment while staying driven by enthusiasm. We look back on 19 years of accumulation, quietly preparing for the milestone of our 20th anniversary. As the music played and applause echoed, the answers of the past year unfolded at this very moment. A brand-new chapter for HeyTrippers has officially begun.  01 Long-Termism: Moving Forward Step by StepAt this important milestone marking HeyTrip’s 19th year, Founder and CEO Mr. Huang Lihuan shared his insights on industry trends, corporate rhythm, and future directions during the gala. He pointed out that the travel industry is always shaped by cycles and structural adjustments. What truly determines how far a company can go is not the speed of short-term growth, but whether it possesses the ability to make sound judgments and execute steadily in an uncertain environment. Against this backdrop, HeyTrip remains committed to becoming a leading service provider in the global B2B travel technology sector, guided by long-termism and focused on steadily building core competencies for the future. 02 Organizational Growth: Making Time Our AllyOver the past year, the company has continued to grow steadily in both team size and talent structure. HeyTrip places increasing emphasis on professional capability, growth potential, and long-term cultural alignment, continuously strengthening the foundation for organizational development. At HeyTrip, sustainable organizational growth relies not only on sound systems and structures, but also on the dedication of every committed HeyTripper. During the gala, outstanding individuals and teams from 2025 were recognized and honored. Among them were those who achieved breakthroughs on the front lines, those who provided stable support behind the scenes, and those who chose to rise to challenges. These awards represent more than results—they reflect a year of focus, responsibility, and perseverance. While celebrating achievements, HeyTrip also places great importance on care and companionship within the organization. Over the past year, the HeyTrip Care Fund continued to support employees and their families through practical assistance and heartfelt care. In addition, new employee benefits and the “Corporate Warmth for Every Family” program were introduced, integrating care into daily life and ensuring that warmth extends beyond single moments.We firmly believe that when a company consistently cares about the growth of its people over the long term, time will ultimately reward it with a stronger and more resilient organization. 03 Technology as the Foundation: Building Long-Term CapabilitiesIn a constantly evolving travel industry, stable and reliable technology capabilities remain the cornerstone of sustainable B2B operations. Over the past year, HeyTrip has continued to invest in core technological infrastructure, enhancing system architecture and mechanisms to improve platform stability and synergy, providing solid support for diversified business growth. As technological accumulation deepens, we have also placed greater emphasis on the long-term refinement and standardized management of core capabilities, ensuring sustainability and leaving ample room for future development. Meanwhile, HeyTrip actively follows emerging technology trends, steadily exploring AI applications in real business scenarios. Our goal is to enhance overall efficiency and service experience through technology, ensuring that innovation truly serves long-term operations. For HeyTrip, technology is not a tool for short-term breakthroughs, but a long-term capability that requires continuous investment and refinement. Only by solidifying our foundation can we maintain a steady pace and go further in a complex and ever-changing industry. 04 Play Power Unleashed: Joy Without LimitsAs the lights shifted, the stage belonged to the HeyTrippers. From singing and dancing to magic shows and creative performances, different teams took turns to showcase their passion and chemistry. Under the glow of stage lights, another side of everyone was revealed—the joy of daring to play, knowing how to play, and playing together became one of the most vivid and unforgettable memories of the night. The lucky draw session was one of the most exciting highlights of the evening. Prizes included well-known and trusted brands such as Xiaomi, Honor, and Shokz, along with popular lifestyle brands like Dyson, Midea, Westinghouse, and Laifen—bringing real surprises into everyday life through a blend of performance, design, and practicality. 05 Ambition with IntegrityStanding at the 19-year milestone, HeyTrip is moving from exploration toward maturity. As we approach our 20th anniversary, we are preparing for the next stage of growth with greater stability and determination. 19 years represent accumulation.19 degrees represent our mindset.At this new starting point,HeyTrip will continue forward with clear judgment, passionate dedication, and grounded action—toward a broader future.19° Play Power · Standing FearlesslyOn the journey ahead, we move forward together.Hey Together, Trip Amazing!