On April 17, 2025, HeyTrip hosted its first brand promotion event in Hong Kong under the theme "Hong Kong Hotel Growth Dual-Engine Plan—Empowering Through Douyin Ecosystem and HeyTrip's Global Channels." The event attracted over 150 hotel representatives from regions including New Territories, Kowloon, and Hong Kong Island, all showing strong interest in the business growth potential brought by the integration of Douyin's ecosystem and HeyTrip's global channels.
Dual-Engine Plan for Resilient Hotel Growth
Mr. Huang Lihuan, Founder and CEO of HeyTrip, shared that as a travel technology company with 18 years of experience in hotel distribution, HeyTrip consistently combines technological innovation with localized operations to enhance service capabilities. Over the past three years, HeyTrip has achieved an average order growth of over 30% among its partner hotels in Hong Kong, contributing to the steady recovery of the local market.
Leveraging its strong presence in the Greater Bay Area, HeyTrip accurately captures the travel and content preferences of mainland Chinese consumers. Through the dual-engine approach of "Global Channels Douyin Ecosystem," HeyTrip assists Hong Kong hotels in exploring diversified sales and brand growth pathways.
"We hope to collaborate with more partners to share Hong Kong's stories with the world," said Mr. Huang. As a vital hub connecting China and the world, Hong Kong holds immense growth potential. HeyTrip will continue to promote the global reach of Hong Kong hotel products, revitalizing the tourism ecosystem in the Greater Bay Area.
From Challenges to Opportunities: Strategies for Hong Kong Hotels
Ms. Wang Ying, Head of HeyTrip's Hong Kong, Macau, and Taiwan Product Department, shared her long-term observations and practical experiences in the local market. She pointed out common issues faced by Hong Kong hotels, such as homogeneous products and compressed pricing structures. Breaking through these challenges requires not only channel expansion but also product innovation and upgraded collaboration models.
By offering "Hotel X" product combinations, flexible pricing mechanisms, and systematic direct connectivity, HeyTrip helps hotels enhance conversion efficiency and channel competitiveness. HeyTrip's Hong Kong hotel product team has established strong partnerships with numerous hotels, aiming to boost exposure and conversion rates, making "Staying in Hong Kong" a compelling reason for travelers to fall in love with the city.
HeyTrip's Global Channel Empowerment
Ms. Li Huidan, Head of B2B Channel Development and Brand Marketing at HeyTrip, discussed the company's distribution network and marketing empowerment strategies. Currently, HeyTrip covers over 10,000 B2B distribution channel users worldwide, including traditional travel agencies, corporate travel enterprises, airlines, and content traffic channels like Douyin and Xiaohongshu. This diverse channel system brings varied procurement demands for Hong Kong hotels, ranging from student study tours to corporate team-building and high-end customization.
In terms of hotel marketing, HeyTrip has established a full-chain capability from strategic positioning and content creation to influencer marketing and after-sales service, helping hotels achieve a closed-loop promotion from "interest generation" to "conversion" on mainstream content platforms. Ms. Li also mentioned the 2024 "Small and Beautiful" project co-created with the Hong Kong Tourism Board, focusing on niche attractions and boutique hotels, which, through short video content, influencer promotion, and regional marketing, enhanced brand exposure and actual conversion for a group of Hong Kong hotels.
Ms. Chen Zhiying, HeyTrip's New Media Director, provided in-depth explanations to hotel representatives on promotion cases combining "Hong Kong Hotels Douyin Platform." On the product sales side, HeyTrip has integrated its technical capabilities to connect with Douyin's calendar room API, enabling real-time synchronization of room rates and inventory, significantly improving booking efficiency and redemption rates. Through a full-chain operation system encompassing content, technology, and services, HeyTrip offers a one-stop Douyin promotion solution for Hong Kong hotels, assisting partner hotels in achieving breakthroughs in both brand promotion and sales in the competitive online market.
Looking ahead, HeyTrip will continue to focus on Hong Kong as a core node, integrating global resources with local advantages, collaborating with hotel partners to deepen channel coordination and content marketing, and creating more competitive growth pathways. We look forward to partnering with more Hong Kong hotels to bring quality products and services to B-end customers worldwide.
