On May 24, 2024, HeyTrip held its first global brand launch event in Bangkok, Thailand, marking a new chapter in its global market promotion.
“HEY HOTELS, TRIP TOGETHER!” is not just a slogan but a commitment. By globally sourcing and distributing hotel resources, HeyTrip effectively enhances hotel sales and market coverage, achieving a win-win situation for supply and demand.
The Thailand brand launch event was attended by over 300 hotel representatives from Bangkok, Chiang Mai, Pattaya, Koh Samui, Krabi, Hua Hin, and Phuket. Together, they explored how to promote Thai hotels to the Chinese market and global consumers through the HeyTrip platform.
In 2024, HeyTrip established a Thailand office in the heart of Bangkok, demonstrating our determination to understand and connect with the local market. This allows us to more effectively manage and expand HeyTrip’s business in Thailand and ensure that our services and solutions truly meet the needs of the local market.
This event not only strengthened the close ties and cooperation between HeyTrip and Thai hoteliers but also laid a solid foundation for our future development in the Thai market.
HeyTrip's First Show in Thailand
At the event, we received a speech from Mr. Lin Jiaze, Director of the Guangzhou Office of the Tourism Authority of Thailand. Mr. Lin welcomed HeyTrip’s first launch event in Thailand and highly praised our 17 years of successful operations in the Chinese market. He mentioned that in the first quarter of this year, Chinese tourists ranked first among visitors to Thailand, thanks in part to the efforts of companies like HeyTrip. He expressed hope that through HeyTrip’s sales channels and resources, Thai hotels can achieve better performance in China and other markets.
HeyTrip's 17-Year Journey
HeyTrip's founder and CEO, Mr. Huang Lihuan, shared the growth story of HeyTrip. Since its founding in 2007, HeyTrip has grown from a small team to a company with over 500 employees worldwide. Every step of HeyTrip’s growth has been supported by our partners.
Since its inception, HeyTrip has regarded technology research and development as the core driving force for the company’s development. The company invests up to 150 million Thai Baht annually in technology R&D.
Currently, HeyTrip’s R&D team exceeds 100 people and has established partnerships with over 8,000 distribution channels globally. This has effectively integrated more than 1 million hotel resources, significantly enhancing market competitiveness.
HeyTrip Helps Thai Hotels Increase Sales
Ms. Li Huidan, Head of HeyTrip’s Brand Marketing Center and B2B Channels, detailed how HeyTrip drives the expansion of Thai hotels into the Chinese and global markets through an innovative B2B platform.
In her presentation, Ms. Li explained how HeyTrip serves three core customer groups: Chinese tourists on social media, various travel companies including group travel agencies, customized travel companies, FIT travel companies, and TMC business clients. She shared several cases showing how customers book Thai hotels through HeyTrip’s B2B platform.
Ms. Li also mentioned that HeyTrip has established partnerships with over 5,000 Chinese travel companies, located in major tourism cities such as Guangzhou, Shanghai, Beijing, Chongqing, and Chengdu, ensuring that Thai hotels reach a broader customer base, thereby achieving sales growth and market share expansion.
HeyTrip not only provides direct platform support to partner hotels but also offers various marketing resources like core banners for in-depth customized promotion and exposure. Additionally, HeyTrip leverages its strong IP cooperative marketing capabilities, such as the "Small but Beautiful" project in collaboration with the Hong Kong Tourism Board, to effectively promote Hong Kong’s niche attractions with significant success.
Furthermore, HeyTrip will continue to participate in international tourism exhibitions such as TIB, ATM, and WTM to strengthen the brand’s global vision and market influence, further connecting global distribution channels and driving global business expansion.
HeyTrip's Efficient Strategy in the Thai Market
Mr. Zhang Weida, Head of HeyTrip’s International Product Department for the Thailand region, expressed joy over the official establishment of the Bangkok office and thanked hundreds of hotel partners for their blessings and visits.
Since the establishment of the Thailand office, the team has deeply understood the specific needs and challenges of the market through close communication with many hotels. He particularly emphasized the increasing demand for market recovery-driven revenue growth, diversified guest structures, and technology applications. HeyTrip will continue to keep pace with market changes and continuously improve service efficiency.
Mr. Zhang stated that the Thailand region plans to expand the BD team to enhance communication and collaboration with local hotels while optimizing the management model. In 2024, the focus will be on providing better services to core partner hotels.
At the end of the event, HeyTrip brought everyone fine wine, delicious food, and an exciting lottery. We thank the 26 hotels for sponsoring the rich gifts and the special gifts we brought from China. Let’s see who the lucky winners were!
Through this event, HeyTrip demonstrated its influence and future development determination in the Chinese and global markets. As the theme of this launch event expressed: “HEY HOTELS, TRIP TOGETHER!” The attendees are full of expectations for future cooperation, believing that through joint efforts, Thai hotels can reach broader markets. While deepening the Thai market, HeyTrip plans to host launch events in more cities worldwide, helping global hotel partners achieve new breakthroughs and growth!
