Index/News room/"Small but Beautiful Hong Kong Trip": Hong Kong Tourism Board & HeyTrip Group's Greater Bay Area Travel Industry Promotion Event Brief
"Small but Beautiful Hong Kong Trip": Hong Kong Tourism Board & HeyTrip Group's Greater Bay Area Travel Industry Promotion Event Brief
On March 15, 2024, the Hong Kong Tourism Board and HeyTrip Group co-hosted the Greater Bay Area Travel Industry Promotion Event at HeyTrip’s Guangzhou headquarters, kicking off a celebration of the "Small but Beautiful Hong Kong Trip" amidst enthusiasm and anticipation.
Ms. Yu Lan, Director for Southern China and Chief Representative in Guangzhou for the Hong Kong Tourism Board; Ms. Tan Yuting, Senior Manager for Industry Promotion in Southern China; and Ms. Feng Xiaohong, Manager for Industry Promotion in Southern China, attended the event as guests.
Additionally, representatives from hotels, travel industry colleagues, and influencer talents, totaling nearly a hundred elites from various sectors, gathered to deepen cooperation between the Greater Bay Area and Hong Kong’s tourism sector and promote niche, exquisite travel routes in Hong Kong.
The theme of this promotion event was "Small but Beautiful Hong Kong Trip." The Hong Kong Tourism Board plans to focus on promoting 20 travel routes from March to May this year, including 13 boutique hotels. These travel products not only showcase authentic Hong Kong culture but also convey a niche, unique, exquisite, and aesthetically pleasing taste.
01 Mobilizing Industry Efforts to Boost Hong Kong Tourism
Mr. Huang Lihuan, founder and CEO of HeyTrip Group, emphasized HeyTrip’s full support for the Hong Kong Tourism Board and its close cooperation to jointly promote Hong Kong's tourism resources. He mentioned that HeyTrip Group would not only exert efforts through online and offline channels but also introduce a series of promotional policies and activities for both B2B and B2C markets, creating more business opportunities and revenues for the travel industry through HeyTrip’s extensive hotel resource network.
Mr. Huang also conveyed a positive cooperative attitude to the Hong Kong hotel industry and tourism peers, hoping all parties could work together to contribute to the prosperity and development of Hong Kong's tourism industry.
02 Multiple Initiatives to Energize Hong Kong Tourism
Ms. Yu Lan and Ms. Tan Yuting shared about various international events and themed activities planned by the Hong Kong Tourism Board from March to May, along with three major experience themes—wild exploration, neighborhood strolls, and trendy night tours—aimed at attracting more visitors to experience Hong Kong’s unique charm. They hoped that with the strong support of HeyTrip’s distribution network system, Hong Kong hotel resources, and the collective efforts of Guangdong travel industry peers, further development of Hong Kong's tourism industry could be promoted.
03 Unveiling the "Small but Beautiful Hong Kong Trip"
The mystery of the "Small but Beautiful Hong Kong Trip" was revealed through videos shot by 12 travel influencers documenting their routes in Hong Kong. Ms. Zhang Caifeng, manager of HeyTrip’s Hong Kong and Macau Product Department, detailed 20 characteristic travel routes, specially recommending 13 hotels that match these routes. These travel products not only satisfy tourists’ pursuit of new experiences but also open a door to exploring new perspectives of Hong Kong while enjoying its unique urban charm.
04 Influencers Explore and Deeply Experience the Beauty of Hong Kong
At the event, HeyTrip specially invited travel influencers who participated in the exploratory shooting to share their exploration experiences and observations. Through their on-site videos and vivid narratives, every guest could deeply feel the unique allure of Hong Kong, telling stories of its natural landscapes, cultural life, and lesser-known niche attractions, perfectly interpreting the "small but beautiful" travel philosophy.
05 Promotional Policies: Benefits for Industry Partners
Ms. Li Huidan, head of HeyTrip’s Brand Marketing Center and B2B Project Department, showcased a series of promotional policies on the HeyTrip hotel B2B booking platform.
She emphasized that these promotional policies are not only a token of gratitude and feedback to industry partners but more importantly, aimed to encourage partners to actively promote the "Small but Beautiful" themed event, make bookings for boutique hotels in Hong Kong, and extensively promote the "Small but Beautiful" routes.
Should you have hotel booking needs, feel free to contact us. We will arrange for a business development representative from your region to provide you with training and guidance services.
As the "Small but Beautiful Hong Kong Trip" co-promoted by the Hong Kong Tourism Board and HeyTrip Group sets off, let us move forward together, looking forward to the small but powerful Hong Kong travel routes bringing robust product sales and unique travel experiences to every visitor.
