From March 5th to 7th, 2024, one of the world's largest international travel trade shows, ITB Berlin, was grandly held at the Messe Berlin in Germany. More than 5,600 exhibitors from 170 countries and regions were showcased across 27 exhibition halls.
The globally renowned ITB Berlin has become an eagerly anticipated industry event for global travel professionals each year and a barometer for the world tourism industry. HeyTrip Group, bringing a team of more than 20, made another appearance at ITB Berlin following our impressive performances at ITB China and ITB Asia. This marks an important step in our development of overseas channels and seeking global partners. We aim to connect global consumers through technology, showcasing HeyTrip's worldwide coverage of hotels, flights, and car services.
HeyTrip has not only achieved fruitful results in the hotel business but, in 2023, we also expanded into flight and car services, providing customers with more comprehensive travel solutions. By participating in ITB Berlin 2024, we look forward to exchanging ideas with peers from around the world, discussing future trends in the tourism industry, and exploring broader cooperation opportunities.
Since its establishment in 2007, HeyTrip has been committed to providing high-quality hotel booking services and launched the English brand HeyTrip in 2023, focusing on international market expansion. Over the past 17 years, we have always adhered to a customer-centric and technology-driven approach, continuously optimizing our services and solutions. In 2024, the HeyTrip Group will further expand our international footprint, offering seamless global resources to travel industry partners, including hotels, flights, and car services, thus extending HeyTrip's services to more countries and regions.
