In 2023, marking the 16th year since the establishment of the 喜玩 Group, we officially announce the brand's upgrade to "HeyTrip".

Here, HeyTrip is the brand of HeyTrip for the overseas market.

#1 Discover HeyTrip - Meet the 喜玩 Group

Founded in 2007 and headquartered in Guangzhou, HeyTrip started as a digital technology-driven company providing distribution services for hotels, car hires, and flights worldwide.

We are committed to breaking the efficiency boundaries through digital technology, building a global hotel-travel interconnection data cloud platform, and offering comprehensive digital solutions from the demand side to the supply side in the global tourism market.

In the fiercely competitive global tourism market, HeyTrip has always adhered to innovation and technology-driven strategies, providing efficient and stable services for global partners.

#2  HeyTrip Brand Upgrade Event

On September 1, 2023, the HeyTrip family gathered to celebrate the brand upgrade.

"Endurance

Breakthrough

Growth."

At the brand upgrade event, the founder and CEO of the HeyTrip, Mr. Huang Lihuan, retraced the company's journey.

# Founder and CEO, Mr. Huang Lihuan

He mentioned starting the entrepreneurial journey in 2007 and the initial business challenges. For the first six and a half years before 2014, the company's long-term goal was to "break 10,000 rooms per month".

With persistence and continuous innovation, HeyTrip made a breakthrough in 2014. In the subsequent 5 years, the company's performance skyrocketed, with the highest growth exceeding 100 times.

Despite three years of pandemic, HeyTrip strategically expanded international direct procurement. Even in the face of pandemic challenges, we continued to grow. In 2023, we further expanded our business territory, including car hire and flight services. Mr. Huang Lihuan emphasized the company's late-mover advantage and prudent strategies in global deployment.

After thorough market research and strategic planning, the HeyTrip Group launched a new international brand - "HeyTrip". This not only represents our new identity but also embodies our determination to expand into the international market and provide comprehensive tourism resource services for global partners.

In the past sixteen years, we have successfully accumulated resources for over 1 million worldwide hotels, covering 80 countries/regions, and achieved an annual sales volume of 12 million room nights.

#3  Global Partners' Blessings

HeyTrip's growth and success would not have been possible without the trust, support, encouragement, and help of our partners. We have received blessings from global partners.

Every blessing is a testament to HeyTrip's profound friendship and our optimistic hopes for future collaborations. We sincerely wish our partners prosperity and success in their ventures!

#4 HeyTrip Peripheral Gifts

At the brand launch, we introduced HeyTrip peripheral gifts that will serve as a bond between us and our global partners.

*HeyTrip's mascot Little Player, HeyTrip tote bag, HeyTrip umbrella

HeyTrip，Go Global

The continuous development of HeyTrip is due to the dedication and commitment of the HeyTrip team. With a fresh brand image and philosophy, we will continue to evolve and move forward, working tirelessly for the bright future of the HeyTrip Group!

As a global tourism resource provider, HeyTrip will ride the tides of tourism technology, achieving more remarkable feats!