NEWS
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1 Key Focus NEWS HEADLINES
Ministry of Culture and Tourism releases 20 immersive cultural tourism new industry examples
Immersive performances: Meeting in Pingyao, Chongqing·1949, Zhiyinhao, Encounter Dazong, Dream of Peony Pavilion, Tian Niang, Sleepless Night;
Immersive night tours: Xi'an Datang Furong Garden, Night Tour of Jinjiang, Beijing International Light and Shadow Art Festival "Coexistence of All Things", Wonderful · Night De Tian, Dreamland Fog Mountain;
Immersive exhibitions: Yangzhou Grand Canal Museum, Beijing Expo Park Plant Adventure Exploration Exhibition, Shanghai Planetarium (a branch of Shanghai Science and Technology Museum), New Fourth Army Jiangnan Command Memorial;
Immersive blocks/theme entertainment: Chang'an Twelve Hours, Huashan World· Huashan Mystery Cave Theme Park, Shenyang Middle Street Pedestrian Street, teamLab Borderless Museum. (ChinaNet Tourism)
China Railways: 1.77 billion passengers were sent in the first half of the year
In the first half of this year, 1.77 billion passengers were sent across the country, approaching the level of the same period in 2019. The number of passengers sent in April, May, and June increased rapidly, with growth of 7.6%, 5.6%, and 4.8% respectively compared to the same period in 2019. On April 29, 19.661 million passengers were sent, setting a new high for the daily number of railway passengers. (China Railways)
2 Industry Quick News INDUSTRY NEWS
China Tourism Research Institute: It's the peak season for summer travel, with over 80% being individual tourists
According to a survey of traditional high-temperature city summer tourism markets by the Data Center of the Ministry of Culture and Tourism, the overall travel intention of traditional high-temperature cities in the third quarter of this year reached 94.6%. In terms of travel frequency, 38.4% of residents plan to travel twice this summer, and 35.1% of residents plan to travel three times.
Data from Tongcheng Travel shows that since June, the search heat for "drifting" related products has increased by 272%; data from Ctrip shows that in mid-June, the heat of "river tracing" related products has increased by more than 50% month-on-month; data from Tuniu Travel shows that tourists choosing long domestic travel mostly take summer cooling as the main purpose, such as Yunnan, Xinjiang, Qinghai, Gansu, Inner Mongolia and other destinations; Baidu Index big data platform shows that the search heat with summer travel as the keyword is continuously rising. (People's Daily)
Airfare rises by over 30% during the summer vacation
The curtain on July's summer transport season has officially opened, and the increase in passenger demand has also pushed up airfare. According to the current ticket booking situation, during the summer transport period (7.1-8.31), the average payment price for domestic air tickets (excluding taxes) is about 1244 yuan, an increase of about 37% compared to the same period last year. (Air Travel Vertical and Horizontal)
National Museum: Without the permission of the museum, no unit or individual may conduct explanation activities in the museum
On July 9, the National Museum of China issued a "Notice on Regulating the Order of Explanations in the Museum." The "Notice" stipulates that without the permission of the museum, no unit or individual may conduct explanation activities in the museum. The notice will take effect from July 16, 2023. (China Youth Network)
The Raffles Hotel in Galaxy Macau officially opens for trial operation on August 16
Recently, "Galaxy Macau" announced that it will present Galaxy Macau Raffles with Accor Group in July this year and will officially open for trial operation on August 16, marking the completion of the 7th hotel brand of "Galaxy Macau", adding about 450 luxury suites to one of the largest integrated resorts in the world. (Viewpoint Network)
Snow Kylin lands on China's trains, creating the world's first Metaverse Special Train
In July 2023, the SnowKylin ultra-thin VR headset officially landed on the "Hulunbeier" tourist special train jointly created by Fosun Tourism and the National Railway Group, bringing unprecedented metaverse content and media experience to passengers on the Hulunbeier special train. The "Hulunbeier" is a high-end tourist special train jointly created by Fosun Tourism and the National Railway Group. The seven-day journey from Harbin to Hailar has beautiful scenery and is unforgettable. (Sina News)
Hainan will issue 20 million yuan of duty-free shopping coupons
To speed up the recovery and expansion of consumption, and promote rapid growth of off-island duty-free shopping, Hainan will hold the 2023 Second Hainan International Off-Island Duty-Free Shopping Festival for two months and issue 20 million yuan of duty-free shopping coupons. (China National Radio)
During Jay Chou's concert, Haikou "made a fortune" of nearly 1 billion yuan, earning more than during the May 1st holiday
The Jay Chou 2023 Carnival World Tour Concert·Haikou Station attracted 154,600 visitors in just four days, achieving tourism revenue of 976 million yuan. This figure is three times the tourism income of Haikou during the Dragon Boat Festival holiday and even about 100 million yuan higher than the tourism income during the May 1st holiday. From June 29 to July 2, the traffic of Haikou Riyue Square was nearly 430,000 person-times, an increase of 9% compared to last year. Most of the increase was from fans coming to watch the concert. (Travel Radar)
The Three Gorges Dam Tourist Area received a total of 1.5 million tourists in the first half of the year, setting a new historical record
This year, the Three Gorges Dam tourism market has heated up quickly and continues to be hot. According to statistics, as of June 30, the Three Gorges Dam tourist area received a total of 1.5 million tourists in 2023, an increase of 50,000 people compared to the same period in the historical high year of 2019. (China News Network)
Shenzhen Airport adds two more European routes
According to Shenzhen Airport, the "Shenzhen = Brussels" and "Shenzhen = Moscow" European routes have officially resumed. The "Shenzhen = Brussels" route is operated by Hainan Airlines, initially scheduled for 2 flights per week; the "Shenzhen = Moscow" route is operated by China Southern Airlines, also initially planned for 2 flights per week. Shenzhen Airport has restored and expanded 16 international and regional passenger routes this year, increasing the number of international and regional passenger destinations to 27. (Guangming Web)
Dunhuang's six major scenic spots receive 51,333 tourists in a single day, a 109.43% increase from 2019
With the arrival of the summer vacation, the number of tourists coming to Dunhuang remains high. On July 5th alone, the local six major scenic spots received 51,333 people, an increase of 109.43% compared to 2019. In the Mingsha Mountain and Crescent Spring scenic area, tourists ride camels, forming a winding camel train along the hills, presenting a spectacular scene. (CCTV News)
Qinghai: "Mirror of the Sky" tourist train starts running
On July 5th, the "Mirror of the Sky" tourist train from Xining, Qinghai to the Chaka Salt Lake scenic area started operating, providing convenience for tourists to Qinghai. The "Mirror of the Sky" tourist train is a special train named after the Chaka Salt Lake scenic area. It operates during the peak tourist season, shuttling between Xining Station and Chaka Station every day. This year's schedule is to depart from Xining Station at 7:45, arrive at Chaka Station at 12:28; depart from Chaka Station at 17:50, and arrive at Xining Station at 22:39. The route allows tourists to enjoy famous attractions such as Qinghai Lake and Chaka Salt Lake. (China Tibet Network)
Occupancy rate exceeds 90%, Beijing summer hotel heat will continue until mid-to-late August
On July 9th, since the start of the summer vacation, the occupancy rates of many hotels in Beijing's core business circles have been over 90%, and some hotels have been fully booked almost every day in the past week. Overall, the occupancy rate and average room price of Beijing hotels in early July have already surpassed the same period in 2019. According to Ctrip data, the average price of Beijing hotels during the summer vacation has increased by 51% compared to 2019. The hotel industry in Beijing has returned to normal, and the hot situation is expected to last until mid-to-late August. At the same time, in the face of the release of concentrated travel demand, providing corresponding services to guests will be a challenge for all hotels. (Beijing Business Daily)
Thailand: Received 1.4 million Chinese tourists in the first half of 2023
On July 6th, Tanes Petsuwan, Deputy Director of the Tourism Authority of Thailand, announced in Hangzhou, Zhejiang: since January 2023, Thailand has received more than 1.4 million Chinese tourists. (China Tourism Network)
